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Looping was started in 2017 after founder Jens Brustad accidentally drove past a construction site and observed contractor modules covered in large quantities of disposable plastic, which in addition to protecting the modules poorly, appeared to pose a big waste problem.
He was eager to take a closer look at the challenge and asked several companies if they would be willing to participate in a pilot project that would lead to affordable and less wasteful packaging for their modules. Ramirent Norway said yes. Since then, Looping has set a new standard for packaging modules in Scandinavia.